Our Story

In 1989, we began with just 500 imported German cows and a vision to lead. By 1992, we expanded to Oman, and in 1995, we pioneered pasteurized juices in the GCC.

Our commitment to innovation saw the launch of the Total Mixed Ration Project in 2000, optimizing cattle care. In 2003, we unveiled our state-of-the-art milk and juice plant, and in 2008, Forbes recognized us among the Arab world’s 40 strongest brands.

With milestones like Nutree Boost in 2012 and Super Milk in 2014 to combat Vitamin D deficiency, our herd now exceeds 14,000 cattle. Al Rawabi’s story is one of growth, innovation, and dedication to a healthier community

1989 – A Humble Beginning

We started with 500 imported German cows and 10 trucks, laying the foundation for a future built on quality and commitment.

1992 – Crossing Borders

Our products reached Oman, marking the start of our journey into international markets.

1995 – Pioneers in Innovation

We introduced pasteurized juices to the GCC, setting a new standard in the dairy industry.

2000 – Putting Our Herd First

The Total Mixed Ration Project (TMR) was introduced to ensure tailored nutrition and optimal care for each cow.

2003 – Raising the Bar

Our cutting-edge milk and juice plant became operational, revolutionizing our production capabilities.

2008 – Recognition on the Global Stage

Forbes named us one of the 40 strongest brands in the Arab world, a proud moment in our journey.

2010 – Triple Crown in Standards

We earned ISO certifications for Quality Management, Environmental Management, and Food Safety, underscoring our excellence.

2012 – A Boost for Health

Nutree Boost, part of our Functional Products range, was launched to promote a healthier lifestyle for the nation.

2014 – Investing in the Future

A new AED 22 million automated filling and pasteurization line elevated our ability to meet growing consumer demand.

2017 – A Superbrand Moment

We were honoured as Brand of the Year by Superbrand UAE, solidifying our position as a trusted household name.

2018 – Expanding Our Reach

Our new warehouse in Abu Dhabi enhanced our storage and distribution capabilities.

2020 – Diversifying for You

We expanded into bakery and meat products with Butcherz and Bakerz, bringing more variety to your table.

2021

Al Rawabi’s Biogas Power Plant, established in 2021 with a capacity of 1.3 MW, is the first of its kind in the GCC region.

2023

Technological Advancement in Forecasting.

2025

Al Rawabi, proudly announces its prestigious recognition as the #1 Most Chosen Brand in the UAE, #1 Most Chosen Dairy Brand in the UAE, and #3 Most Chosen Beverage Brand in the UAE according to the Brand Footprint 2025 report by Kantar Worldpanel (13th edition).