About Us

Chairman

As the Chairman of Al Rawabi Dairy, I am proud to reflect on the remarkable journey our company has taken since its establishment in 1989. Over the years, Al Rawabi has become the UAE’s largest dairy company, setting the standard for excellence in the Middle East. We have always been committed to using global best practices in health, hygiene, safety standards, and animal welfare to ensure that the products we deliver to our customers are of the highest quality.

Under my leadership, Al Rawabi has expanded significantly, with a daily capacity to metrics 275,000 litres of dairy products and 150,000 litres of juices. This growth is a testament to the hard work of our dedicated team and our continuous investment in innovation and quality

Before my tenure here, I had the privilege of serving in the Ministry of Economy and Commerce from 1990 to 2003, followed by my role as Deputy Minister at the Ministry of Energy from 2003 to 2006. These experiences have shaped my approach to leadership and guided me in ensuring that Al Rawabi remains a pioneer in the dairy industry.

As we look to the future, our commitment to providing the best for our customers, our community, and the environment remains unwavering. We continue to drive innovation, uphold the highest standards, and build on our legacy as a trusted brand in the region.

Thank you for your continued trust and support as we strive to nourish the future.

Chief Executive Officer, Al Rawabi Dairy Company

As we look back on our journey, I feel immense pride in what we have accomplished at Al Rawabi. Our story is not just about creating a brand but about building something that mirrors the nation’s pursuit of excellence. For me, Al Rawabi is more than a dairy company—it’s a lifelong commitment to providing the best quality food for my country, and I’m honored to see how far we’ve come in making this vision a reality.

Like any great journey, ours has been filled with challenges, but we’ve always approached them with determination and creativity. Each challenge has propelled us forward, prompting us to innovate and find solutions. For example, we were the first company in the UAE to introduce plastic bottles in the dairy sector, which allowed us to capture 7% of the market share. We also expanded into the juice market, helping to balance our dairy losses and diversify our product offerings. Furthermore, we pioneered larger family-sized packaging, introducing 2-liter, 3-liter, and gallon options, catering to the needs of UAE families. Our innovation didn’t stop there, as we developed products like Super Milk, Nutree Boost, and Vitamin D milk to address the growing demand for healthier options.

Innovation is the driving force behind our success. We are continually adapting to the changing market, responding to the fast-paced nature of today’s life. With people seeking products that enhance their well-being and longevity, we are committed to staying ahead by investing heavily in research and development, working with the best experts to bring cutting-edge products to the market.

Our success is also rooted in our ongoing investment in infrastructure and stock management, ensuring that we meet the evolving needs of the market. We’ve expanded our reach and by 2020, we plan to establish a strong presence across the GCC and in key African markets.

Looking ahead, our goal is clear: to grow beyond being a dairy company and become a leading food brand in the MENA region. Our journey is far from over, and as we continue to innovate and diversify, we remain committed to our tagline—Nation’s Health. By offering premium products that address health challenges in the region, we aim to help people lead healthier, happier, and more productive lives. We believe that the future is centered around health, and we will continue to invest in innovations that support this vision.